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KnotPicker: clear, credible content for tech companies

We untie the knots in your narrative.

We help tech companies and startups put their expertise into words that speak to people and stay legible to AI.

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01 · Who we are

What is KnotPicker?

KnotPicker is a communication consultancy for technology companies and research spin-offs. We combine science communication with AI-search optimization (generative engine optimization, GEO, and answer engine optimization, AEO) so that search engines, AI assistants and the people who use them describe your company accurately.

02 · The problem

Why it matters

When a client, partner or investor asks an AI assistant about your company, the answer often leaves out what matters most, or gets it wrong.

Technical optimization decides whether AI can read your content. How the content is written decides what AI takes from it.

Deep-tech companies are hit hardest: specialized terminology and assumed background knowledge make their content easy to misread, by machines and by people.

03 · What we do

Three levels of clarity

  • 1
    FindableSearch engines and AI systems can access and read your content.
  • 2
    UnderstandableKey claims are explicit and terms are consistent, so the right information is extracted and attributed to you.
  • 3
    ConvincingOnce a person arrives, your content earns their trust.
04 · How we work

Audit, rewrite, retest

  1. 1
    AuditWe test how AI assistants and search engines describe you today, and compare it with how you want to be known.
  2. 2
    RewriteWe restructure and rewrite your most important content, using a framework drawn from discourse linguistics and research on how language models process text.
  3. 3
    RetestWe repeat the tests over time to show what changed.

We don't promise rankings or citations. No one honestly can. We commit to a clear method and measurable improvement.

05 · The team

We speak both languages

The technical language of research and the language the public understands. KnotPicker was founded by Sara Incao and Carlo Mazzola.

Co-founderSara IncaoPhD in Bioengineering and Robotics from the University of Genoa and the Italian Institute of Technology (IIT). She has worked between research, industry and the media at IIT, and designed an AI literacy strategy at NABA in Milan.
Co-founderCarlo Mazzola
06 · Questions

Good to know

Who is KnotPicker for?

Technology SMEs and research spin-offs with strong expertise and limited communication resources.

What is generative engine optimization (GEO)?

Generative engine optimization (GEO) is the practice of shaping content so that AI assistants and AI-powered search engines can find it, understand it and cite it accurately. Answer engine optimization (AEO) is a closely related term focused on the direct answers these systems give.

How is this different from SEO?

SEO focuses on where a page ranks. We work on what an AI system or a reader takes away from your content: whether key claims are stated explicitly, terms are used consistently, and the relations between ideas are clear.

Why do deep-tech companies need this?

Deep-tech expertise relies on specialized terminology and assumed background knowledge. Content written for peers is easily summarized incompletely or incorrectly, by machines and by people.

07 · Launching soon

Be one of our first pilot audits

KnotPicker is launching soon. We're taking on a small number of tech companies and startups for pilot audits: we'll show you how AI assistants describe you today, and what we would change.

Write to us:
info@knotpicker.com